But today, no one feels the need for actors at all on the medium.” But who did OTT start with? Actors! It (the medium and its success) was because of them.
In the same interview, he thundered, “OTT ko stars chahiye, superhit stars. In many cases, they were handed over mediocre products, which didn’t get the desired viewership, leading to losses for OTT platforms as they paid a bomb to buy the films. For direct-to-digital films, the onus of marketing the film falls on streaming giants. They are insisting that producers release their films in cinemas first. Nawazuddin Siddiqui suffers the most as OTT platforms stop accepting films for direct digital releases 7 films of the actor awaiting a releaseĪ source told Bollywood Hungama, “As per the latest developments, OTT platforms have stopped accepting films for direct premieres. His fans have wondered that when he has completed nearly a dozen projects, why don’t we see his new releases frequently in cinemas or on OTT? He had no release in 2021 and was directly seen in 2022 as the antagonist in Tiger Shroff’s Heropanti 2. The same year also saw the release of his Netflix original films, Raat Akeli Hai and Serious Men. In 2020, once films started releasing directly online due to the shutdown of cinemas, his slice-of-life Ghoomketu was the first one to premiere on the internet, on Zee5.
He was seen in Netflix’s acclaimed web series, Sacred Games, way back in 2018 and it exploded in such a way that there was no looking back for the digital industry. Nawazuddin Siddiqui became the pioneer for actors when it comes to jumping on the OTT bandwagon.
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